My Background
Personal Profile
As a dynamic winemaker with over 15 years of experience, I have dedicated my career to mastering the art and science of winemaking. My journey has taken me from small family vineyards to large-scale international operations, allowing me to develop a deep understanding of various wine cultures and techniques.
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Through my career I have developed a focus on the integration of modern winemaking practices with the ancient traditions of the craft to enhance both efficiency and quality.
Dedicated to maintaining a pulse on market trends, consumer behaviors, and regulatory shifts, I ensure that client wineries are positioned as industry vanguards.
If you're in search of a goal-driven consultant with a deep-rooted passion for wine and a steadfast commitment to business growth, I welcome the opportunity to discuss how my expertise can drive your winery's future achievements.
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Education & Experience
Washington State University
Bachelor of Science - 2016
Integrated Plant Sciences
Viticulture and Enology
Walla Walla Community College
Associates Degree - 2011
Viticulture and Enology
Coventry Vale Winery
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Director of Market Development
Spearheaded the development of an ultra-premium custom crush facility, overseeing design to launch, significantly enhancing production capabilities.
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Secured contracts with high-value clients within the first year.
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Led a brand refresh initiative, collaborating with marketing to refine messaging and visual identity, resulting in increased brand recognition.
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Launched comprehensive marketing campaigns across digital and traditional platforms, setting the stage for a projected increased growth in market penetration over two years.
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Expanded company’s international recognition, entering new markets in Europe, U.K. and Canada, notably securing a Nordic tender.
Four Feathers Winery
Winemaker
Pioneered the development of award-winning wines with prominent winery partners, securing multiple >90 point scores including a placement on a well-known top 100 wine list, through innovative fermentation techniques and blend optimization.
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Played a pivotal role in the development of Four Feathers Wine Services, driving its evolution from concept to operational excellence, laying a solid foundation for scalable growth.
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Spearheaded the creation of the STUDIO series, focusing on high-value, wines that cater to niche markets, enhancing brand prestige and profitability.
Instrumental in expanding the bulk wine/custom crush business, growing the client base from 5 to 300 through strategic marketing and exceptional service delivery, significantly increasing revenue streams.
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Led extensive R&D efforts, developing proprietary techniques and solutions that remain confidential, setting new standards in winemaking and operational efficiency.
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Championed team growth and professional development, mentoring individuals who have become award-winning winemakers and successful business owners, cultivating a legacy of excellence.
